Honest, helpful, hardworking SEO consultant.

Did you know that approximately 75% of all clicks go to the top 5 search engine results? A high-performing website is essential for business in the 21st century; as each day goes by, our society becomes increasingly integrated with digital technologies. Simply put, if your business isn’t ranking in the top 5 for relevant search queries, you’re missing out on significant brand visibility and lead generation; don’t miss out on potential customers; let me help boost your website’s ranking.

Affordable SEO consultancy from multi-award-winning SEO expert Stephen "Mr SOS" Solademi

I’m a multi-award-winning UK SEO consultant with a proven track record of success helping businesses from various industries, but a focus on E-commerce. With over a decade of experience, I deeply understand the ever-changing nature of SEO algorithms. More importantly, I know how to utilise them to my client’s advantage.


My expertise includes keyword research, on-page optimisation, technical SEO, content creation and marketing, and link building. I take a holistic approach to SEO and work closely with my clients to understand their unique needs and goals. In previous projects, I’ve helped UK businesses increase organic traffic and revenue by implementing my results-driven comprehensive SEO strategy.

I am always up-to-date with industry trends and best practices and am committed to providing my clients with the highest quality service and results. If you’re looking to boost your online visibility and drive more traffic and revenue to your website, I am the perfect partner to help you achieve your goals.


Stop missing out on potential customers, brand exposure, and revenue. I can help you to improve your search engine rankings, attract more traffic to your site, and increase your online visibility. Contact me today to learn more about my multi-award-winning SEO consultancy services and how I can help your business succeed in an increasingly digitally-integrated business environment.

Start your journey to online success

Get found, stand out and succeed online with the help of an award-winning SEO consultant. Let’s boost your visibility and drive results today!

    What makes my SEO consultancy services the best value for money?

    Quality SEO advice is essential for any business that wants to increase its online visibility and reach its target audience. Search engine optimisation is a complex and ever-evolving field, and without the guidance of a qualified SEO expert, a business may struggle to achieve the results it desires.

    A good SEO consultant will help improve a business's search engine rankings and provide valuable insights into improving the user experience and increasing the website's overall performance. In today's digital landscape, SEO is a crucial component of any marketing strategy and seeking quality SEO advice can help a business to reach its full potential online. As a Hubspot certified partner, the Hubspot CRM is one of my go-to tools for marketing success.

    Multi-award-winning SEO experience

    As a multi-award-winning digital marketing consultant, I help businesses develop comprehensive marketing strategies that cover all aspects of online marketing, including SEO, social media, and email marketing. By working with me, you ensure that you maximise your online potential and optimise your marketing possibilities.

    Detailed jargon-free SEO reports

    As an SEO expert with over a decade of industry experience, I have the in-depth knowledge and skillset required to provide detailed SEO audits and reports. Using my wealth of experience, I collect a plethora of data and translate it into easy-to-understand language, allowing you to make data-driven decisions and improve your marketing performance.

    Thorough analysis and strategy consultation

    I can advise on a range of digital marketing topics, helping your business achieve growth goals. As a digital expert with over a decade of excellence and expertise, I can advise you on improving your company's website design, content marketing, or social media strategy.

    Ensure relevancy in your marketing efforts

    Digital marketing is an ever-evolving field. with this in mind, I commit significant time to ensure that I remain up-to-date with all the latest industry trends and best practices so that my clients can rest assured that their website remains competitive in the current digital marketing culture.

    Stephen is an expert in his field of digital marketing. I was first introduced two years ago. I knew that his knowledge of SEO and Google Ads was second to none. Fast forward to today, my company is starting to grow after three months.

    Tom Fendall

    What are SEO services?

    SEO stands for "search engine optimisation." It is a marketing strategy that revolves around increasing the quantity and quality of traffic to a website from organic search results. This is achieved by implementing various techniques, such as optimising the website's content and structure, building backlinks, and performing keyword research. The ultimate goal of SEO is to increase a website's visibility and rankings in organic search engine results pages (SERPs) for relevant keywords, which can lead to more traffic and, ultimately, more revenue. SEO is important because it helps to ensure that a website is easily discoverable by search engines and users, which can help to increase brand awareness, drive more traffic to the website, and ultimately increase sales or conversions.

    How does Google decide what ranks at the top?

    Google uses a complex algorithm to determine the order of search results. The algorithm considers hundreds of ranking factors and signals, such as the relevance of the content to the search query, the quality and credibility of the website, and the user's location and search history. The algorithm is designed to give the most relevant and useful results for a user's search query. The factors contributing to a website's ranking in the top five search results can vary and may change over time as Google updates its algorithm.

    Do you need an SEO consultant?

    An SEO consultant is a professional specialising in improving a website's visibility and ranking in search engine results pages (SERPs). They do this by analysing the website and its competitors, identifying areas for improvement, and implementing strategies to increase the website's relevance and authority. This can include optimising the website's content and structure, building backlinks, and performing keyword research. The ultimate goal of an SEO consultant is to help a website rank higher in search engine results for relevant keywords, which can lead to more traffic and, ultimately, more revenue.

    Are you looking to develop a comprehensive digital strategy that considers all aspects of online marketing? Do you want to identify areas of improvement in your current SEO efforts and stay up-to-date with the latest industry trends and best practices? Look no further! As an SEO consultant, I can help you measure and analyse data from your online marketing efforts, provide expertise in specific areas, and help you achieve your goals most effectively. Don't let your competitors outrank you; contact me today, and let's discuss how I can help take your SEO to the next level!

    Schedule an appointment with Mr SOS today!

      My tried and tested keyword research strategy for organic search

      Keyword research is an essential step in the SEO process because it helps identify the terms and phrases that potential customers use to find products or services like those offered by a business. By targeting these keywords in its website content and meta tags, a company can increase its visibility and search engine rankings for those terms, making them more likely to be found by potential customers.

      Overall, keyword research is crucial for any business that wants to improve its visibility and search engine rankings, reach its target audience and stay competitive in today's digital landscape. However, some of the key benefits of keyword research in SEO include the following:

      Targeting the right audience - Keyword research helps identify the specific terms and phrases that potential customers use to find products or services, allowing a business to target its marketing efforts to the right audience.
      Identifying the best opportunities - By researching keywords, a business can identify new opportunities for growth, such as long-tail keywords or keywords with a high search volume but low competition.
      Optimising the website - By including relevant keywords in the website's content, meta tags, and URLs, a business can optimise its website for search engines, making it more likely to be found by potential customers.
      Measuring success - By tracking the performance of specific keywords, a business can measure the success of its SEO efforts and make adjustments as needed.
      Staying competitive - A business can stay ahead of its competitors by keeping up-to-date on the latest keyword trends, ensuring it's not missing out on potential customers.

      Why should you choose SEO consultancy instead of PPC advertisements?

      SEO and PPC are two very different digital marketing strategies. SEO (Search Engine Optimisation) is the practice of optimising a website's content and structure to improve its visibility and ranking in search engine results pages (SERPs). SEO specialist UK professionals work on improving the website's relevance and authority by analysing the website and its competitors, identifying areas for improvement, and implementing strategies to increase the website's visibility and ranking for relevant keywords. On the other hand, PPC (Pay-Per-Click) is a digital advertising model where the advertiser pays a fee each time one of their ads is clicked. PPC campaigns are usually managed by a PPC specialist or expert responsible for creating ads, targeting specific audiences, and analysing the performance of the ads.

      The major difference between SEO and PPC is that SEO is focused on organic traffic, while PPC is focused on paid traffic. It is important to remember that with SEO, the only cost you bear is the SEO consultancy fee, whereas, with PPC, you pay for both the expertise of your expert PPC consultant and your advertisements. Additionally, it's also important to note that clicks do not equal conversions. There is no guarantee that if somebody clicks on your ad (an action which costs your business money), there is no guarantee that they will make a purchase. It's estimated that only 2-6% of PPC advertisements convert into sales. That's over 90% of your paid-for clicks wasted – on the other hand, SEO is a much more cost-effective marketing strategy and, as such, often more affordable for businesses to pursue.

      SEO Consultancy for eCommerce businesses – How I can help your company improve website traffic

      SEO is critical for eCommerce businesses because it allows them to reach potential customers actively searching for their products or services. E-commerce businesses can increase their visibility in search results by optimising their website and content for relevant keywords, leading to more traffic and, ultimately, more sales.

      Another important aspect of SEO for eCommerce businesses is improving the user experience. A website optimised for search engines should also be optimised for users, ensuring that it is easy to navigate, fast-loading, and mobile-friendly. By providing a positive user experience, eCommerce businesses can increase the likelihood of visitors converting into customers.

      Quality SEO can also help eCommerce businesses to stand out from the competition by positioning them as an authority in their niche. In many ways, success isn’t about casting as wide of a net as possible and targeting the broad “wider audience” but instead focusing on how you can best serve your audience. By creating high-quality and informative content and implementing time-proven SEO strategies, eCommerce businesses can establish themselves as a trusted source of information in their industry. This can help to build trust and credibility with potential customers and increase the likelihood of them choosing to do business with them.

        Affordable and expert marketing solutions to economical consultancy for technical SEO

        Technical SEO optimises a website's technical aspects to improve its visibility and ranking in search engine results pages (SERP). This includes optimising the website's structure, code, and server configuration to ensure that it is easily accessible and understandable to search engines. Technical SEO can also include optimising the website's speed and mobile-friendliness and ensuring that it is secure and accessible to users with disabilities.

        Some examples of technical SEO include:

        Optimise website structure, including header tags, meta tags, and a proper URL structure.
        Ensuring the website is accessible to search engine crawlers by fixing crawl errors and broken links.
        Optimising website speed and performance by minifying code, reducing image sizes, and using a content delivery network (CDN).
        Ensuring that the website is mobile-friendly by using responsive web design or a mobile-specific version of the site.
        Implementing structured data and schema markup to help search engines understand the content and context of the pages on the website.
        Creating and submitting a sitemap and robots.txt file to help search engines understand the website's structure and which pages to crawl.
        Ensuring that the website is secure by using HTTPS.

        In summary, technical SEO refers to the optimisation of the technical aspects of a website that affect its visibility, usability, and performance for search engines and users. A well-optimised website will be easier for search engines to crawl and index, resulting in higher visibility and ranking in SERP.

        Boost traffic, increase conversions, and grow your business with affordable SEO consultancy from Stephen "Mr SOS" Solademi.

        Don't let your competitors outrank you on search engine results pages. With multiple awards under my belt and affordable pricing, let me help you optimise your website, reach your target audience and increase your online visibility. Contact me today to schedule a consultation and take the first step towards achieving your business goals.

        Stop missing out and book a consultation today

        What are the best SEO keywords?

        SEO keywords are the words and phrases people type into search engines when looking for specific products or services. Website owners and content creators use these keywords to optimise their websites and content for search engines to increase their visibility and ranking for those specific keywords.

        For example, suppose a website sells handmade soap. In that case, the website owner might use keywords like "handmade soap," "organic soap," "natural soap," etc., in the website's content, meta tags, and other areas to help the website rank higher in search engine results when people search for those keywords. It is important to note that SEO keywords are not limited to a website's content but include its meta tags, URLs, and even the website's backlinks.

        Search engines use advanced algorithms to match the user's search query with the most relevant and authoritative websites, and keywords play a crucial role in this process. By using relevant keywords in their website and content, website owners can increase their chances of ranking higher in search engine results, leading to more visitors, leads, and sales.

        What is keyword stuffing?

        Keyword stuffing is the practice of including an excessive number of keywords or phrases in the content of a website or web page to manipulate search engine rankings. This is often done by repeating the same keyword or phrase multiple times in the content, regardless of whether it makes sense in the context of the content. Search engines like Google use sophisticated algorithms to detect keyword stuffing and other black hat SEO techniques. If a website is caught keyword stuffing, it may be penalised or even banned from the search engine's index, which can significantly negatively impact its visibility and ranking.

        You cannot get high SEO rankings by spamming keywords. It can have negative effects on your website's ranking. The best way to improve your website's SEO is by providing valuable and relevant content for your audience and using keywords in a natural and meaningful way. It is important to note that keyword stuffing is a black hat SEO technique, which is a tactic that goes against search engines' guidelines and is considered to be unethical.

        Is written content important in SEO?

        Yes. Well-written content that includes relevant keywords can help improve a website's search engine rankings. Using keywords in the content naturally and appropriately can signal to search engines what the website is about and what topics it should rank for. Quality written content can also increase user engagement, an important factor that search engines use to determine a website's value. When users spend more time reading and interacting with a website's content, it can indicate to search engines that it provides valuable information.

        Written content is crucial in SEO because it provides value to users and search engines. Quality written content can also act as a magnet for backlinks. Websites and blogs that find your content valuable and informative will naturally want to link to it, which can help to improve the website's search engine rankings. This allows you to establish your website as an authority in your niche and to build a relationship with your audience. This can help build trust and credibility and increase website traffic and sales.

        Search engines favour websites that regularly update their content, indicating that the website is active and relevant. Regularly adding new and high-quality written content can help to improve a website's search engine rankings over time. Overall, written content plays a crucial role in SEO, not just by including keywords but also by providing value, keeping the website active and engaging, and building trust with users and search engines.

        What are backlinks?

        SEO backlinks, also known as inbound links, are links from other websites that point to your website. These links are considered a "vote of confidence" by search engines, indicating that other websites consider your content to be valuable and relevant. As a result, backlinks can positively impact your website's search engine rankings. They signal to search engines that other sites vouch for your content. The more high-quality websites link to your site, the more likely you rank well in search results. However, not only the number of backlinks that matters but also the quality. Backlinks from reputable, high-authority sites are considered more valuable than those from low-quality or spammy sites such as backlink farms.

        Can linkfarms and other “paid links” harm my website’s SEO?

        As an SEO consultant, I understand the importance of building a strong and reputable online presence. One of the ways that businesses can harm their online reputation is by buying or selling links, which can result in search engine penalties. These penalties can significantly drop your search engine rankings, making it harder for people to find your website.

        Moreover, backlinks from low-quality or spammy websites can damage your reputation, losing credibility and trust from users and search engines. Search engines use sophisticated algorithms to detect link farms and other artificially created links. Your site will likely be penalised if your links come from a link farm.

        Additionally, backlinks from link farms do not provide any value to your website or its visitors. They are usually low-quality and have no relevance to your content. This can result in a poor user experience and a decrease in engagement. Therefore, buying backlinks from link farms is not a sustainable or effective long-term strategy for improving your website's search engine rankings. In the end, it can be a waste of money and resources. I can help you develop a sustainable and ethical link-building strategy to improve your website's search engine rankings and enhance your online reputation.

        Can you recover from a Google penalty?

        Yes, you can. However, it is important to note that recovering from a Google penalty can be time-consuming and difficult. It may require significant changes to the website's content, structure, and backlinks, as well as ongoing monitoring and optimisation to ensure that the website complies with Google's guidelines.

        I recommend working with an experienced SEO consultant to overcome a Google penalty. As your SEO consultant, I will be able to identify the root causes of the Google penalty and recommend changes to the website before sending a reconsideration request to Google. However, as the website owner, you ultimately have the responsibility to take the necessary steps to recover from a Google penalty.

        Do you need a mobile-friendly website for SEO?

        Mobile-friendly design is critical in SEO because it affects the user experience (UX) and how easily search engines can crawl and index a website. With the increasing use of mobile devices to access the internet, having a mobile-friendly website is crucial for providing users with a positive experience. A mobile-friendly website should be easy to navigate, with clear and legible text, buttons, and links that are easy to click on a small screen. Additionally, in recent years, Google has been shifting towards mobile-first indexing, which means that it prioritises the mobile version of a website when indexing and ranking pages. Websites that are not mobile-friendly may be at a disadvantage in search results.

        A mobile-friendly design can also help to reduce the bounce rate, which is the percentage of visitors who leave a website after only viewing one page. A poor mobile experience can lead to high bounce rates, negatively impacting a website's search engine rankings. Search engines use bots to crawl websites and index their content. A mobile-friendly website makes it easier for these bots to navigate and access all of the website's pages, which can help to improve the website's visibility in search results.