Cost-effective SEO consultant in London.

Working with a London based SEO consultant can help local businesses grow and attract more customers by improving their website's visibility and ranking on search engine results pages (SERP). This can be done through various techniques such as keyword optimisation, quality content creation, backlink building, and website optimisation. By appearing on the first page of search results for relevant keywords, a business can attract more organic traffic, establish credibility, and increase brand awareness, leading to more customers and growth.

Multi-award-winning SEO consultant London – Stephen "Mr SOS" Solademi

I’m a multi-award-winning London SEO consultant with a proven track record of success helping businesses from various industries, from the financial sector to the STEM sector. With over a decade of experience in the digital industry, I deeply understand the ever-changing nature of SEO algorithms. More importantly, I know how to utilise them to my client's advantage.


Stop missing out on potential customers and revenue. My team of SEO experts and I can help you to improve your search engine rankings, attract more traffic to your site, and increase your online visibility.

I take a holistic approach to SEO and work closely with my clients to understand their unique needs and goals. In previous projects, I’ve helped UK businesses increase their organic traffic and grow by implementing my results-driven comprehensive SEO strategy.


I am always up to date with industry trends and best practices and am committed to providing my clients with the highest quality service and results. If you're looking to boost your online visibility and drive more traffic and revenue to your website, I am the perfect partner to help you achieve your goals.

Start your journey to online success

Get found, stand out and succeed online with the help of an award-winning SEO consultant. Let’s boost your visibility and drive results today!

    Renown SEO consultancy in London

    As a multi-award-winning SEO consultant in London, UK, I have extensive experience helping businesses improve their online visibility and drive organic traffic to their websites. My extensive knowledge of search algorithms and ranking factors, combined with my expertise in keyword research and analysis, allow me to provide customised optimisation solutions that deliver real results.

    In addition to my technical skills, I am highly skilled in content creation and strategy. I understand the importance of high-quality, relevant, and engaging content in driving organic traffic. I work closely with my clients to develop and implement a content strategy that aligns with their goals and target audience. My ability to analyse a competitor's digital presence and identify areas for improvement sets me apart from others in my field.

    My strong project management and communication skills, combined with my technical expertise, make me a valuable asset to any business looking to improve its online visibility. I take the time to understand each client's unique needs and goals and work tirelessly to deliver measurable results. Whether you're looking to improve your search engine rankings, drive more organic traffic, or increase your online visibility, I have the skills and experience to help you succeed.

    Multi-award-winning SEO experience

    As a multi-award-winning digital marketing consultant, I help businesses develop comprehensive marketing strategies that cover all aspects of online marketing, including SEO, social media, and email marketing. Working with me ensures you maximise your online potential and optimise your marketing possibilities.

    Detailed jargon-free SEO reports

    As an SEO expert with over a decade of industry experience, I have the in-depth knowledge and skillset required to provide detailed SEO audits and reports. Using my wealth of experience, I collect a plethora of data and translate it into easy-to-understand language, allowing you to make data-driven decisions.

    Thorough analysis and strategy consultation

    I can advise on various digital marketing topics, helping your business achieve growth goals. As a digital expert with over a decade of excellence and expertise, I can advise you on improving your company's website design, content marketing, or social media strategy.

    Ensure relevancy in your marketing efforts

    Digital marketing is an ever-evolving field. I commit significant time to ensure that I remain up-to-date with all the latest industry trends and best practices so that my clients can rest assured that their website remains competitive in the current digital marketing culture.

    Stephen is an expert in his field of digital marketing. I was first introduced two years ago. I knew that his knowledge of SEO and Google Ads was second to none. Fast forward to today, my company is starting to grow after three months.

    Tom Fendall

    Do you have a Google Penalty? Don't worry. MR SOS is here to help!

    It is important to note that recovering from a Google penalty can be time-consuming and difficult. It may require significant changes to the website's content, structure, and backlinks, as well as ongoing monitoring and optimisation to ensure that the website complies with Google's guidelines.

    I recommend working with an experienced SEO consultant to overcome a Google penalty. As your SEO consultant, I will be able to identify the root causes of the Google penalty and recommend changes to the website before sending a reconsideration request to Google. However, as the website owner, you ultimately have the responsibility to take the necessary steps to recover from a Google penalty.

    Am I the best SEO expert in London?

    London is one of the world's leading financial and business centres, offering a thriving business environment for local and international companies. The city is home to a large number of multinational corporations, as well as many small and medium-sized enterprises. The business environment in London is characterised by a highly skilled workforce, excellent infrastructure, and a favourable business climate.

    London's diverse economy includes a range of industries, such as finance, technology, creative industries, and professional services. The city is also an innovation hub, with many start-ups and incubators. Additionally, London is home to many of the world's leading universities, providing a steady stream of highly educated talent to support the city's businesses.

    However, the business environment in London is not without its challenges. High costs, including increased property prices and taxes, can be a barrier for businesses looking to establish themselves in the city. Competition for talent and resources can also be intense, and Brexit uncertainty has affected the business environment in recent years. Despite these challenges, London remains a hub for business and a leading destination for investment and growth.

    What is SEO and why do you need it?

    SEO stands for "search engine optimisation." It is the practice of increasing the quantity and quality of traffic to a website from search engines through organic search results. This is achieved by implementing various techniques, such as optimising the website's content and structure, building backlinks, and performing keyword research. The ultimate goal of SEO is to increase a website's visibility and ranking in search engine results pages (SERPs) for relevant keywords, which can lead to more traffic and, ultimately, more revenue. SEO is important because it helps to ensure that a website is easily discoverable by search engines and users, which can help to increase brand awareness, drive more traffic to the website, and ultimately increase sales or conversions.

    Google uses a complex algorithm to determine the order of search results. The algorithm considers hundreds of ranking factors and signals, such as the relevance of the content to the search query, the quality and credibility of the website, and the user's location and search history. The algorithm is designed to give the most relevant and useful results for a user's search query. The factors contributing to a website's ranking in the top five search results can vary and may change over time as Google updates its algorithm.

    Schedule an appointment with Mr SOS today!

      SEO freelancer in London

      An SEO consultant providing SEO services in London is a professional specialising in improving a website's visibility and ranking in search engine results pages (SERPs). They do this by analysing the website and its competitors, identifying areas for improvement, and implementing strategies to increase the website's relevance and authority. This can include optimising the website's content and structure, building backlinks, and performing keyword research. The ultimate goal of an SEO consultant is to help a website rank higher in search engine results for relevant keywords, which can lead to more traffic and, ultimately, more revenue.

      Targeting the right audience - Keyword research helps identify the specific terms and phrases that potential customers use to find products or services, allowing a business to target its marketing efforts to the right audience.
      Identifying the best opportunities - By researching keywords, a business can identify new opportunities for growth, such as long-tail keywords or keywords with a high search volume but low competition.
      Optimising the website - By including relevant keywords in the website's content, meta tags, and URLs, a business can optimise its website for search engines, making it more likely to be found by potential customers.
      Measuring success - By tracking the performance of specific keywords, a business can measure the success of its SEO efforts and make adjustments as needed.
      Staying competitive - A business can stay ahead of its competitors by keeping up-to-date on the latest keyword trends, ensuring it's not missing out on potential customers.

      Award-winning SEO specialist, offering great value for money

      SEO and PPC are two very different digital marketing strategies. SEO (Search Engine Optimisation) is the practice of optimising a website's content and structure to improve its visibility and ranking in search engine results pages (SERPs). SEO specialist UK professionals work on improving the website's relevance and authority by analysing the website and its competitors, identifying areas for improvement, and implementing strategies to increase the website's visibility and ranking for relevant keywords. On the other hand, PPC (Pay-Per-Click) is a digital advertising model where the advertiser pays a fee each time one of their ads is clicked. PPC campaigns are usually managed by a PPC specialist or expert responsible for creating ads, targeting specific audiences, and analysing the performance of the ads.

      The major difference between SEO and PPC is that SEO is focused on organic traffic, while PPC is focused on paid traffic. It is important to remember that with SEO, the only cost you bare is the SEO consultancy fee, whereas, with PPC, you pay for both the expertise of your expert PPC consultant and your advertisements. Additionally, it's also important to note that clicks do not equal conversions. There is no guarantee that if somebody clicks on your ad (an action which costs your business money), there is no guarantee that they will make a purchase. It's estimated that only 2-6% of PPC advertisements convert into sales. That's over 90% of your paid-for clicks wasted – on the other hand, SEO is a much more cost-effective marketing strategy and, as such, often more affordable for businesses to pursue.

      Quality SEO can also help businesses to stand out from the competition by positioning them as an authority in their niche. In many ways, success isn’t about casting as wide of a net as possible and targeting the broad “wider audience” but instead focusing on how you can best serve your audience. By creating high-quality and informative content and implementing time-proven SEO strategies, businesses can establish themselves as trusted source of information in their industry. This can help to build trust and credibility with potential customers and increase the likelihood of them choosing to do business with them.

      Cyber essential certified expert providing London SEO consultancy

      I am cyber essentials certified, providing top-quality marketing and website design solutions and peace of mind. The government backed scheme, cyber essentials, helps you guard your business against cyber-attacks. As a cyber essentials certified marketing professional, I provide my clients with peace of mind that my IT systems and SEO services are as secure as reasonably practicable.

      In our 21st-century society, we live in a digital world. More and more business takes place online, which means that companies must take digital threats seriously and implement effective security plans to protect their business and data. Some common threats businesses and individuals face include ransomware, man-in-the-middle attacks, DDoS, phishing, and brute force.

      To be cyber essentials certified, a business needs to have proficient protection against the most common types of cyber-attack. Clear security flaws against such common tactics could signal your business as a target for cybercrime. Being cyber essentials certified sends a clear message to clients and those with ill intent that you take your cyber security very seriously, deterring attacks and providing peace of mind.

      As a London SEO consultant, being Cyber essentials certified provides my clients with a clear picture of my cyber security level. Providing reassurance that my IT systems are secure against the most common and frequent cyber security attacks.

        The importance of written content in SEO

        Well-written content that includes relevant keywords can help improve a website's search engine rankings. Using keywords in the content naturally and appropriately can signal to search engines what the website is about and what topics it should rank for. Quality written content can also increase user engagement, an important factor that search engines use to determine a website's value. When users spend more time reading and interacting with a website's content, it can indicate to search engines that it provides valuable information.

        Written content is crucial in SEO because it provides value to users and search engines. Quality written content can also act as a magnet for backlinks. Websites and blogs that find your content valuable and informative will naturally want to link to it, which can help to improve the website's search engine rankings. This allows you to establish your website as an authority in your niche and to build a relationship with your audience. This can help build trust and credibility and increase website traffic and sales.

        Search engines favour websites that regularly update their content, indicating that the website is active and relevant. Regularly adding new and high-quality written content can help to improve a website's search engine rankings over time. Overall, written content plays a crucial role in SEO, not just by including keywords but also by providing value, keeping the website active and engaging, and building trust with users and search engines.

        Backlink analysis and acquisition – award-winning SEO techniques

        SEO backlinks, also known as inbound links, are links from other websites that point to your website. These links are considered a "vote of confidence" by search engines, indicating that other websites consider your content to be valuable and relevant. As a result, backlinks can positively impact your website's search engine rankings. They signal to search engines that other sites vouch for your content. The more high-quality websites link to your site, the more likely you rank well in search results—however, not only the number of backlinks that matters but also the quality. Backlinks from reputable, high-authority sites are considered more valuable than those from low-quality or spammy sites such as backlink farms.

        As an SEO consultant, I understand the importance of building a strong and reputable online presence. One of the ways that businesses can harm their online reputation is by buying or selling links, which can result in search engine penalties. These penalties can significantly drop your search engine rankings, making it harder for people to find your website.

        Moreover, backlinks from low-quality or spammy websites can damage your reputation, losing credibility and trust from users and search engines. Search engines use sophisticated algorithms to detect link farms and other artificially created links. Your site will likely be penalised if your links come from a link farm.

        Additionally, backlinks from link farms do not provide any value to your website or its visitors. They are usually low-quality and have no relevance to your content. This can result in a poor user experience and a decrease in engagement. Therefore, buying backlinks from link farms is not a sustainable or effective long-term strategy for improving your website's search engine rankings. In the end, it can be a waste of money and resources. I can help you develop a sustainable and ethical link-building strategy to improve your website's search engine rankings and enhance your online reputation.

        MR SOS – Your London SEO expert PARTNER

        My passion and determination have led me to become one of the UK's most successful SEO consultants. I've won numerous awards and contracts for digital marketing and website design. I'm always eager to help businesses grow and reach their full potential through effective SEO strategies.

        Instead of working with a third-party agency that offers cookie-cutter or copy/pasted suggestions to improve your website's performance on search engine results page. As your SEO Consultant, I provide bespoke marketing advice tailored to the unique challenges of your business. To me, our relationship is more than just a business transaction; it is a partnership.

        As your SEO PARTNER, I promise to be:

        Polite, friendly, and easy to work with.
        Approachable and open to suggestions.
        Respectful. Feedback is essential to strong business relationships.
        Trustworthy. I deliver projects on time and always to the best of my ability.
        Nimble. Life is full of surprises – I have the experience to adjust to unplanned surprises.
        Equitable. I believe in fairness and treat all my clients with the same high level of service.
        Reliable. I only accept one outcome from my projects; a very happy client.

        If you're looking for a results-driven SEO consultant in London, look no further. With my extensive experience and knowledge, I will help you achieve your goals and take your business to the next level. Let's connect today and discuss how I can help you grow your business and reach more customers through effective SEO strategies. Contact me to schedule a consultation.

        Stop missing out and book a consultation today

        Can you advise on mobile search?

        Mobile-friendly design is critical in SEO because it affects the user experience (UX) and how easily search engines can crawl and index a website. With the increasing use of mobile devices to access the internet, having a mobile-friendly website is crucial for providing users with a positive experience. A mobile-friendly website should be easy to navigate, with clear and legible text, buttons, and links that are easy to click on a small screen. Additionally, in recent years, Google has been shifting towards mobile-first indexing, which means that it prioritises the mobile version of a website when indexing and ranking pages. Websites that are not mobile-friendly may be at a disadvantage in search results.

        A mobile-friendly design can also help to reduce the bounce rate, which is the percentage of visitors who leave a website after only viewing one page. A poor mobile experience can lead to high bounce rates, negatively impacting a website's search engine rankings. Search engines use bots to crawl websites and index their content. A mobile-friendly website makes it easier for these bots to navigate and access all of the website's pages, which can help to improve the website's visibility in search results.

        Overall, having a mobile-friendly design is not just a trend but a requirement for a website to be successful in today's digital landscape. It helps provide an optimal experience to users and makes the website easily accessible to search engines.

        How important is SEO for eCommerce businesses?

        SEO is critical for eCommerce businesses because it allows them to reach potential customers actively searching for products or services they offer. E-commerce businesses can increase their visibility in search results by optimising their website and content for relevant keywords, leading to more traffic and, ultimately, more sales.

        Another important aspect of SEO for eCommerce businesses is improving the user experience. A website optimised for search engines should also be optimised for users, ensuring that it is easy to navigate, fast-loading, and mobile-friendly. By providing a positive user experience, eCommerce businesses can increase the likelihood of visitors converting into customers.

        What is keyword research?

        Keyword research is an essential step in the SEO process because it helps identify the terms and phrases that potential customers use to find products or services like those offered by a business. By targeting these keywords in its website content and meta tags, a company can increase its visibility and search engine rankings for those terms, making it more likely to be found by potential customers.

        Search engines use advanced algorithms to match the user's search query with the most relevant and authoritative websites, and keywords play a crucial role in this process. By using relevant keywords in their website and content, website owners can increase their chances of ranking higher in search engine results, leading to more visitors, leads, and sales. For example, suppose a website sells handmade soap. In that case, the website owner might use keywords like "handmade soap," "organic soap," "natural soap," etc., in the website's content, meta tags, and other areas to help the website rank higher in search engine results when people search for those keywords.

        What is black hat SEO?

        Black Hat SEO is a group of unethical techniques that Search Engines do not approve of. Using such techniques can cause serious damage to your website's authority and risk Google Penalties. These penalties can significantly drop your search engine rankings, making it harder for people to find your website.
        Examples of Black Hat SEO include keyword stuffing and paid links. Search engines like Google use sophisticated algorithms to detect keyword stuffing and other black hat SEO techniques. Keyword stuffing is the practice of including an excessive number of keywords or phrases in the content of a website or web page to manipulate search engine rankings. This is often done by repeating the same keyword or phrase multiple times in the content, regardless of whether it makes sense in the context of the content.